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Home Buyers Less Satisfied
US home buyers indicate they are less satisfied with real estate company services, compared with 2010, while home-seller satisfaction has improved during the same time period, according to the J.D....
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7 in 10 Online Adults Share Videos
As of May 2011, 71% of online adults reported watching videos on a video sharing site such as YouTube or Vimeo, according to data from the Pew Internet & American Life Project. While there is no...
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Time #1 Reason for Shopping Online
A leading 73% of consumers who prefer shopping online do so because it is time saving, according to data from Invesp. This is one-third more than the 55% who say they prefer shopping online because of...
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Median White Wealth Dwarfs Median Minority Wealth
The median wealth of white households is 20 times that of black households and 18 times that of Hispanic households, according to a Pew Research Center analysis of government data from 2009 which was...
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Vehicle Appeal Grows in 2011
Overall vehicle appeal among US consumers has reached an all-time high, with the industry average increasing to 781 on a 1,000-point scale (up from 778 in 2010), according to the J.D. Power and...
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CPG Coupon Redemption Increases
US consumers redeemed 1.75 billion CPG coupons [sign-in page] in the first half of 2011, according to data from NCH Marketing. This represents a 2.9% increase from 1.7 billion CPG coupons redeemed in...
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M-commerce to Hit $119B in ’15
Global m-commerce revenues [pdf] should reach $119 billion in 2015, according to estimates from BitWizards. This represents a figure almost 100 times greater than $1.2 billion recorded in 2009. (more…)
View ArticleMore of This Week’s Research for Marketers, Week Ending July 29, 2011
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
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Average Family will Spend $800 on Back-to-School
The average US family of four plans to spend $800 on back to school purchases this year but two-thirds of U.S. parents (67%) say they will need to make trade-offs to afford these expenses, according to...
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CPG Coupon Savings Grow
Consumers continued a three-year pattern of increasing the money they save via CPG coupons in the first half of 2011, according to [sign-in page] data from NCH Marketing. NCH attributes savings growth...
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